Turn every ad rupee into predictable revenue with precision-targeted, continuously optimized paid media campaigns.
I design, launch, and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads that are relentlessly optimized for cost efficiency and conversion quality. Every dollar is accounted for, and every campaign is measured against real business metrics.
Book a ConsultationScale your business with paid media campaigns engineered for maximum ROI.
Performance advertising is where data meets creative execution. My approach starts with a deep understanding of your target audience, sales funnel, and unit economics. I build custom audience segments based on first-party data, intent signals, and lookalike modeling — then craft ad creative and landing page experiences designed specifically to convert those audiences. Every campaign structure, bidding strategy, and creative variant is informed by data, not guesswork.
I manage campaigns across all major platforms. On Google Ads, I run Search, Shopping, Display, and Performance Max campaigns with smart bidding strategies, meticulous negative keyword management, and conversion tracking that accurately attributes value to each touchpoint. On LinkedIn Ads, I leverage precise B2B targeting by job title, industry, company size, and seniority to reach decision-makers with Sponsored Content, InMail, and Lead Gen Forms. On Meta Ads, I use advanced audience targeting, dynamic creative optimization, and lookalike modeling for B2C and e-commerce brands.
The real magic happens in the optimization phase. Through systematic A/B testing of ad copy, visuals, audience segments, and landing page variations, I continuously identify winning combinations and eliminate wasted spend. Advanced attribution modeling ensures I understand the true customer acquisition cost across channels and can allocate budget to the highest-performing campaigns in real time. The result is a paid media engine that scales predictably and profitably.
Full lifecycle management of Search, Shopping, Display, Performance Max, and YouTube campaigns with smart bidding, audience targeting, negative keyword optimization, and conversion tracking for maximum efficiency and scale.
Precision B2B targeting by job title, industry, company size, seniority, and skills. Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms designed to reach decision-makers and drive qualified pipeline at predictable CPLs.
Facebook and Instagram campaigns with advanced audience targeting, lookalike modeling, dynamic creative optimization, and Advantage+ shopping campaigns for B2C, e-commerce, and direct-to-consumer brands.
Systematic testing of ad copy, headlines, visuals, CTAs, audience segments, bidding strategies, and landing pages. I run statistically significant experiments that identify winning combinations and systematically eliminate underperformers.
Advanced attribution modeling, bid strategy optimization, audience refinement, and funnel analysis to maximize return on ad spend while scaling campaigns profitably without diminishing returns.
First-party data audience building, custom intent audiences, lookalike modeling, retargeting sequences, and account-based targeting that ensures your ads reach the people most likely to convert at each funnel stage.
Conversion-focused landing page design and optimization tailored to each campaign — including persuasive copy, trust signals, optimized forms, fast load times, and clear CTAs that maximize conversion rates from paid traffic.
Real-time dashboards and monthly reports that connect ad spend directly to pipeline and revenue. No vanity metrics — just clear, actionable data on CAC, ROAS, cost per lead, conversion rates, and customer lifetime value.
In-depth analysis of your target audience, competitive landscape, historical campaign data, and business goals. I develop a media plan with channel recommendations, budget allocation, audience segments, and KPI targets.
Compelling ad copy, eye-catching visuals, and video creative tailored to each platform and audience segment. I develop multiple creative variants to enable systematic testing and optimization from day one.
Campaign configuration across chosen platforms, conversion tracking implementation (pixel, API, and offline), audience setup, bid strategy alignment, and quality assurance testing before launch.
Continuous A/B testing, audience refinement, bid adjustments, creative rotation, and landing page optimization. I monitor campaign performance daily and make data-driven adjustments to improve efficiency and scale.
Scale winning campaigns, explore new audience segments and channels, and deliver transparent monthly reports that link ad spend directly to pipeline and revenue. I provide strategic recommendations for continued growth.
For meaningful results, I recommend a minimum monthly ad spend of ₹75,000 for Google Ads and ₹1,00,000 for LinkedIn Ads. Meta Ads can work well with ₹50,000/month for B2C. These thresholds allow sufficient data collection for optimization and statistically significant testing. Lower budgets can work for hyper-niche audiences or local businesses.
I set up comprehensive conversion tracking covering micro-conversions (clicks, form starts, page views) and macro-conversions (form submissions, purchases, demo bookings). Reports focus on CAC, ROAS (both platform-level and blended), cost per lead, conversion rate, impression share, and quality score. You get a real-time dashboard plus monthly strategic reviews.
It depends on your business model and target audience. LinkedIn Ads excel for B2B companies targeting specific job functions and industries. Google Ads work well for businesses capturing high-intent search traffic. Meta Ads are ideal for B2C, e-commerce, and brand awareness. I recommend the right mix based on your goals, audience, and budget during our strategy phase.
I provide professional ad copywriting and creative direction as part of the service. For visual assets, I work with your existing design team or recommend trusted designers. I also use AI tools to generate and test multiple ad copy variants quickly. Every creative asset is built with A/B testing in mind from the start.
I frequently take over existing accounts. I start with a thorough audit of your current campaigns — reviewing account structure, targeting, creative, landing pages, and conversion tracking. I identify quick wins to improve performance immediately and develop a phased plan to restructure and scale your campaigns for better long-term results.
A B2B enterprise SaaS company was spending heavily on LinkedIn Ads with poor targeting and no conversion tracking. I overhauled their account structure, implemented proper tracking, built ICP-based audience segments, and launched coordinated Google Ads campaigns targeting high-intent search queries. Within 90 days, cost per lead dropped by 62%.
Let's discuss how data-driven performance advertising can accelerate your business growth. Book a free 30-minute consultation to audit your current paid media efforts and identify high-ROI opportunities.
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